For the Saucony London 10K, I designed the 9K activation zone, a key point in the race to energise participants with the message that they only had 1 kilometre to go.

As the designer, I used elements from Saucony's existing brand toolkit to create crowd barrier covers, stands, signage, and a gantry. To capture the fun, energetic, and vibrant atmosphere required, I leaned into bold, eye-catching designs that would stand out and motivate runners as they approached the final stretch.

As a participant in the event myself, I experienced the activation zone firsthand. It was exciting to see how the vibrant designs contributed to the energy of the race, leaving a lasting impression on both runners and spectators.

Date: 2024
Role: Graphic Designer
Client: Y11 Sport & Media