For the Paris 2024 Olympics, I led the design and branding for

 Team GB House, a premium hospitality package for fans. Tasked with promoting the experience, I created cohesive assets for both print and digital, including social media content, billboards across key London locations, and printed materials to drive ticket sales.

As the lead designer and brand guardian, I guided the creative team to maintain consistency with the extensive Team GB 2024 branding toolkit. To convey the premium nature of the offering, I curated specific elements from the toolkit to develop a distinct, polished look and feel.

The campaign was a success, achieving ticket sales targets and generating positive social media engagement. The client expressed their satisfaction with the outcome, making this project a highlight of my design work.

Date: May - July 2024
Role: Lead Designer
Client: Team GB